Get Listed Ahead Of Your Competition
One thing that will help your listing come out ahead of your competition (even if you have the same exact keywords) is by beginning the “title” of your site with an “A” or a number.
Some search engines will alphabetize (by web page title) “ties” on keyword listings. So a Web site titled “Amazing Beauty Tips” will have a better listing position than a Web site titled “Wendy’s Cosmetic’s Tips” when the same keywords are on both pages.
Try to figure out a way to name your site starting with a number or “A” and that will give you a difficult to overcome (and hard to detect for the average Web site owner) competitive edge. Our research has also determined that not all search engines take the same approach regarding alphabetizing. Many don’t consider single characters part of a title or a keyword. Sites like AltaVista for instance will not search on “Vitamin A”.
So therefore just because your site is titled “A Wonderful Site” and you have the exact keywords as “Victors Wonderful Site” doesn’t mean your site will be listed first. In fact, we have concluded that many search engines will list you towards the bottom where the “W’s” are and “Victors Web Page” would be listed first. To get around this try naming your site something like this “An A1 Wonderful Site”.
Get the idea? Also, sites such as Scrub The Web take a whole new approach to positioning. It doesn’t matter what you name your Web page. The main thing that matters at Scrub The Web is keywords, descriptions and keyword phrasing.
Many of you use keywords, but most fail to phrase those keywords.
For example. Let’s say you use these keywords: antique, automobiles, cars, exotic.
This may look perfectly well by most of you, but it is entirely wrong. Nowadays people are using the power of these search engines and are searching by phrase. Let’s say someone searches for these keywords: antique automobiles.
If the searcher is searching on “all” the words, the above site using “antique, automobiles, cars, exotic” as keywords, would be listed because it does contain “all” the words. But what if the searcher were to search by phrase? You would not be listed in the search results.
How do you get around this? It’s really quite simple. Think about how you wish a searcher to find you. Think about how they will find you. Then incorporate these keywords and keyword phrases in your descriptions and keywords. This is what I would do for keywords: antique automobiles exotic cars.
Did you notice I didn’t use commas (,)? Keyword phrases will not work with commas unless of course the searcher uses them. I know you see sites say separate your keywords by a comma.
DON’T do it!
Now using the above keywords I will have a better chance of being seen whether a searcher uses “all” the words, “any” of the words or even if they search by “phrase” (which is becoming much more popular these days). Don’t stop with your keywords. Use this same technique when putting together your description too.
Best of success to you and be sure to contact me if you have any questions,
Marko Vuorinen, MSc
http://actuamoney.ws
http://actuasearch.com
http://actuahotline.com
http://actuarandomizer.com
Internet Marketing Consultant
mailto:contact@actuahotline.com
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Have a great day!