Getting Better Positioning In Search Engines
List your important keywords more than once on your site!
Some of the major search engines will rank your Web site based on the relevancy of the keywords used in the search engine.
For example, if your site sells Ray Ban sunglasses and the words “Ray Ban” are keywords listed on your page, your site will come up when a user searches for “Ray Ban”. And the same for a competitive Web site with the same keywords.
However, if you list Ray Ban not once but several times throughout your page, your site is more “relevant” to the search for the user and usually will get better positioning than the site who has it listed less times than you.
Another keyword that I feel is the most important keyword is your business name. Many Web site owners often forget about this keyword. Think about this for a moment. Let’s say you are new to the Internet and your provider allows you to search the Net using AltaVista. You heard that AT&T had a Web site, but you don’t have a clue about the URL.
While at AltaVista you could type the keyword “AT&T” and guess what you will find?
That’s right…
AT&T’s URL.
Many of you have invested a great deal of money in your name and your contacts know your name so why not give them the opportunity to find you that way?
Many Web professionals list some of their relevant keywords as many times as they possibly can throughout their site because of this very reason. You can also achieve this by listing your relevant keywords whenever they fit in your text.
It may take a little longer for your page to load, but the extra attention your site receives because of the higher search engine positioning should outweigh the couple of seconds of extra downloading that this causes.
WARNING:
Don’t list your keywords at the bottom of your web page using small font and same color than your background eventhough you may have seen this on other Web sites.
Most search engines consider this method as a spam and your site will not be listed!
Best of success to you and be sure to contact me if you have any questions,
Marko Vuorinen, MSc
http://actuamoney.ws
http://actuasearch.com
http://actuahotline.com
http://actuarandomizer.com
Internet Marketing Consultant
mailto:contact@actuahotline.com
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Have a great day!